Our Services

FD Americas Public Affairs creates unique and powerful campaigns by combining a broad spectrum of communications tools including:

• Issue Advocacy – FD Americas Public Affairs helps deliver legislative and regulatory victories for our clients. Working daily with thought leaders, journalists and policymakers, we help influence outcomes and change perceptions to advance legislative victories and market leadership. We also help mobilize allies at both the national and local levels to establish effective grassroots networks that lead to effective public action.
• National and Grassroots Media – From small-town reporters to major media players, a broad range of print, broadcast and Web journalists look to our staff of former news professionals as trusted resources. We approach media relations with precision, identifying the right reporters, at the right outlets, in the right cities to deliver favorable coverage and heightened awareness. We leverage our relationships with journalists in major markets and small towns to garner favorable media coverage for our clients.
• Grassroots Organizing – We recognize that for a grassroots program to be truly effective, traditional public relations competencies must be combined with an integrated, strategic campaign approach. Through this way of thinking, we have demonstrated proficiency in grassroots campaign management. We are known for finding innovative ways to mobilize widespread support, swaying those who are obstinate and, most importantly, getting results.
• Coalition Building – Coalitions have become a potent tool not only to advance agendas, but also to amplify the repercussions that policy directions may have on a variety of constituencies. We are recognized as a leader in building and managing effective coalitions.
• Crisis Communications – From crystallizing the right messages, training the correct messengers, and deftly reaching out to proper third parties and media, we help clients navigate media firestorms and successfully overcome challenges. To achieve success, the tactics employed have to overcome legislative and policy hurdles, and tough consumer-oriented messaging.
• Public Education – In the cluttered media marketplace, it takes a unique campaign to permeate the public consciousness and inspire real understanding and behavior change. We use a research-based method to reach consumers with creative tactics combing public affairs, media relations, advertising, marketing and corporate communications best practices.
• Oversight and Investigations – Even the threat of congressional oversight can raise doubts and concerns in the minds of customers, employees, Wall Street analysts, investors and policymakers. Our experienced, multi-disciplinary team of former government officials, leading communications strategists and investor relations professionals provides a seamless approach to address the most acute and negative accusations.
• New Media – Increasingly, organizations are finding that the forces that shape public opinion are located outside of the traditional media matrix. Blogs, online forums, twitters and social networks have proven that in a matter of minutes, debates can be changed, paradigms shifted and traditional perceptions challenged. FD Americas Public Affairs is at the forefront of integrating the latest technologies and Internet marketing strategies into campaigns that reach your audience through the appropriate channels.
  
• Marketing, Branding and Positioning – From product launches through maturity and beyond, we generate fresh promotional ideas to heighten awareness of your company and your brand. We’ll craft a pinpointed marketing strategy that translates ideas into a powerful campaign attracting the attention you desire.
• Public Opinion Research – FD’s research group is committed to generating insights that enable you to spend your dollars most effectively. Through focus groups, quantitative surveys, and other research tools, we assist clients with effective message development, market assessment, brand development and benchmarking. Before delivering a message, strengthening your image, or influencing your target audience, you may want to conduct research to establish benchmarks, determine the best way to frame the message, or identify which tactics will be most effective in influencing opinions and behavior.
• Media and Presentation Training – In an age where the 24-hour cable news cycle has been bested by bloggers, online journalists and rapidly emerging technologies, corporate executives need to be increasingly sophisticated in their public communications. Our in-house media training prepares executives to handle everything from “ambush”-style interviews to corporate and congressional presentations.
• Message and Materials Development – Making your voice heard, influencing opinion leaders, moving the needle on key issues and effecting change require strong, concise and well-crafted messages and collateral materials. FD Americas Public Affairs develops fresh, cutting-edge messaging for our clients and couples those messages with powerful, visual design concepts to create materials that convey the right messages to the right audiences.
• Creative Services, Web Design and Advertising – Our Design Division is comprised of award-winning designers and highly experienced production artists and managers, who strengthen the firm’s services and offerings to provide seamless and cohesive solutions to clients. We serve as a one-stop-shop for clients’ communications and branding needs. Client engagements are planned and executed in-house, allowing for synergistic programs that are based on the top public relations, research and design strategies. The team has worked on a myriad of design projects, from issue advertising to Web site design and logo development.